Umami was founded on one simple principle: flavor > everything. Umami, the Japanese word for delicious, is the fifth flavor. Sweet, sour, salty, savory, and umami; it is perfectly unique. Umami creates unparalleled flavor profiles and varieties that enable cultivators to set themselves apart. The meaning of life can be found in flavor. Each new and mouthwatering taste is an experience. Life is a series of experiences. Umami allows you to discover flavors in cannabis that you never thought possible.